Innovation, education and children will continue to be the focus for Transitions in the coming year, delegates to the annual Transitions Academy in Florida heard last week.
Exploring success was the theme of the conference at Walt Disney World in Orlando, Florida, which played host to over 1,500 optical professionals from around the world.
Delegates heard from a range of Transitions speakers on partnership and marketing and from Disney on creativity and innovation. Harnessing creativity for differentiation was also the theme of the keynote speaker and artist Erik Wahl.
President Brett Craig warned delegates that in a falling market innovation was essential for growth and said Transitions would be their partner in achieving that. Activities for the coming year included the sponsorship of the PGA golf tour and the creation of a totally new sunglass segment. Transitions Sunwear would be launched at the PGA Tour later this spring.
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