Transitions Optical has launched a multi-channel media campaign for its dynamic Transitions Gen S lenses, which showcased the lenses in action.
Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica, said: ‘We’re excited to announce our most powerful Transitions campaign yet, using a multi-channel approach to create stronger connections with our brand.’
Running through May and June, the campaign is expected to be seen over 60m times, spanning Facebook, Instagram, TikTok, YouTube and Ogury.
Creators will also share their personal experiences wearing the lens to connect with consumers in a more relatable way.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here
