Photochromic lens manufacturer Transitions Optical has identified its brand with a UK audience of 5.7 million in a survey published this month on women’s lifestyle website, So Feminine.
The company asked its readers aged between 20 and 30 about the role of glasses, fashion and eye care in their lives. Responses were published in the website’s beauty section to promote the concept of owning multiple pairs of frames.
According to the survey results, while 19% of the participants were familiar with the manufacturer’s products, 75% said they would be interested in trailing the lenses in the future.
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