Transitions sponsors pro cycling team

Transitions Optical has announced its sponsorship of Team Garmin-Slipstream in 2010. The elite professional cycling team will become Team Garmin-Transitions. The partnership will provide Transitions Optical with the opportunity to create visibility for everyday Transitions lenses and Transitions SOLFX sunwear.

Over the coming months, this co-title sponsorship will see Transitions Optical launching an extensive marketing campaign in Europe, the Middle-East and Africa, featuring Team Garmin-Transitions and including TV advertising and PR. 'We are thrilled to be associated with such a talented and ethical team that has received so much recognition for their success', said Lindsay Brown, General Manager, Transitions Optical EMEA.