Travel with Essilor Transitions

Practitioners can run the new Essilor Transitions promotion and one of two Varilux promotions, entitling them to collect points to turn into rewards. The Transitions promotion runs from May 1 to August 31, and offers consumers up to &\#163;200 worth of Thomas Cook Traveller's Cheques. All purchasers of Essilor Transitions lenses from participating practices will receive a voucher with their spectacles to obtain spending money when they book a holiday with Thomas Cook Direct. The two Varilux campaigns begin On September 1, running to the end of November. The Light Weight, Light Price promotion allows consumers to upgrade to a thinner, lighter pair of Varilux lenses for the price of a standard material. The First Time Wearer promotion offers &\#163;20 off Varilux Comfort and &\#163;10 off Varilux Expert lenses. Essilor adds that special discounts and points are added to qualifying products for Transitions and Varilux promotions, with rewards themed on sports and leisure. The choice of rewards includes experience days, outdoor pursuits and leisure activity accessories, in keeping with the company's consumer campaign featuring Olympic champion hurdler, Willie Davenport.