Twiggy fronts macular awareness campaign

A campaign fronted by Twiggy was launched on World Sight Day by the Macular Society and Bayer to remind people over 55 about their eye health.

The Don’t Lose Focus campaign used a photographer’s camera lens to demonstrate early warning signs of macular disease and featured an eye health message from Twiggy.

Commenting on the campaign, Dame Twiggy Lawson said: ‘When I learned how many people in the UK are affected by macular disease, and of the fantastic work the Macular Society does in supporting people, I knew our campaign could make a real difference. Problems with our eyesight shouldn’t be ignored, especially as we get older.’