Transitions has brought forward the launch of its sixth generation variable tint lens due to its success in the US and the growing maturity of the UK market for photochromic lenses.
Transitions VI will be launched on October 1 in the UK, months earlier than the planned 2009 introduction.
Speaking exclusively to Optician last month, Brett Craig, president of Transitions, said the UK has proved to be one of its strongest global businesses for variable tint lenses. The strength of the UK meant it would be among the first countries in Europe to see the new Transitions VI product.
A spokesman for Transitions said North America was the first to launch Transitions VI and the response has been in excess of expectations. Sales of Transitions VI were currently growing at double the expected rate. 'Logistics and manufacturing are running smoothly so we have identified three markets for an early European launch. The UK is our most important market in Europe so we felt it important to offer our customers the lead. Spain and Italy will also be launching on October 1and this reflects the market needs in Southern Europe for a product that is less temperature dependent.'
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