Virtual music competition

Emporio Armani Eyewear has launched a competition to find an emerging music video director via its website www.passionatfirstsight.com.

Open to entrants from the UK, US, France and Germany, the challenge is to create an original music video to accompany a music track created by a virtual DJ. The winning director will receive two all-inclusive tickets for the end of summer weekend parties in Ibiza in September.

The site features a fictional scenario in a disco with a DJ in a director's booth requesting the user to play a hit track he has created that is sponsored by Emporio Armani Eyewear. Entrants are invited to download the song, produce a video with any media from video camera to mobile phone and upload it. The DJ will select the best videos to be published on the website's video gallery where all visitors can vote.