Vision Expo to rebrand

Vison Expo, the trade-only conference and exhibition for eye care and eyewear professionals, has announced the launch of its new brand identity, set to debut mid-November. 

This will be accompanied by a resource guide containing new brand assets and details to update marketing materials. 

Vision Expo’s rebrand has included a refreshed logo, enhanced branding, streamlined and simplified event navigation, improved programming and new features. 

The rebrand was said to represent not just a change in appearance, but a renewed commitment to the optical industry. 

‘We are excited to celebrate the forthcoming reimagined Vision Expo. This new offering reflects extensive research and valuable customer insights,’ shared Beth Casson, group vice president at RX.