Vision Express drives home eye health message

Vision Express has embarked on a new national eye health drive after reporting the life-saving referral of a five-year-old girl.

The multiple has lined up a series of TV and print advertisements under the slogan VISION.TAKEN SERIOUSLY, with the first aired during Dancing On Ice last weekend.

Its campaign is based on findings that 40 per cent of people have noticed deterioration of vision but done nothing about it and 14 per cent have driven with less than perfect vision, taken from a Simplyhealth Advisory Research Panel report.

Jonathan Lawson, Vision Express CEO, said: ‘We don’t want to scaremonger, but the joviality around eye health has got to stop. We need to make people wake up to the potential risks they face if they remain ignorant to vision care.