A campaign focused on retinoblastoma has earned national recognition.
The Childhood Eye Cancer Trust (CHECT) and multiple Vision Express have been shortlisted for best Corporate National Partnership in the Charity Times Awards. It follows their successful partnership for an initiative called ‘In the Dark’ during World Retinoblastoma Week in May 2016.
Vision Express staged a nationwide sunglasses giveaway across each of its 390-plus stores and welcomed local CHECT ambassadors during the campaign.
Vision Express CEO Jonathan Lawson said: ‘In 2010 Vision Express forged a partnership with CHECT based on a shared commitment to encouraging parents to have their children visit an optician for a regular eye test. Since then we’ve become the first optician in the UK to roll out a protocol ensuring a quick and effective referral when retinoblastoma is suspected, and we continue to educate people on the signs and symptoms of this devastating condition.’
‘It’s fantastic to have national recognition for our collaboration for World Retinoblastoma Week, and as our partnership enters its sixth year, I’m extremely proud of the efforts of our teams and employees in support of CHECT. Our next event will see a team of Vision Express volunteers and friends cycle 200 miles over two days across the UK for our flagship fundraising venture, the Ride4Sight.’