Vision Express has held two eyewear fashion events in London and Manchester featuring celebrities Emma Forbes and Gemma Sheppard.
They presented an initial catwalk show at the multiple's flagship Oxford Street East store on June 13 before heading to the Trafford Centre on June 20.
Sheppard said: 'We need to ditch the "pair and a spare" approach to glasses and experiment a bit more. Fashion should be fun, and glasses are a perfect way to make a style statement.'
Presenter Forbes (right) and Sheppard are pictured with model Lottie Wilson (centre), who represents The Childhood Eye Cancer Trust, after the London show.