Waterside promotes Benetton 012

The new collection is now available with hard-coated single-vision lenses at a special promotional price, and practitioners will also receive a Benetton branded baseball cap. The promotion, which ends on September 30, is only applicable to the Benetton stock range for a specified prescription range. According to Waterside sales and marketing director Colin Lester, the promotion was introduced to ensure practices were able to take advantage of the seasonal increase in the children's market. 'Benetton is one of the most widely accepted young brands. It continues to win favour with youngsters and their parents, whatever their creed, colour or class,' he said. - For further details contact Waterside on 01703 705522.