Wild Eyes' promotional 'tool kit'

The company said that sales were particularly 'outstanding' during the Halloween/ Christmas period and demand has continued this year. General manager of UK sales and marketing Andy Cockrayne told optician that practitioners need to take two steps to take advantage of the Wild Eyes opportunity. 'Point of sale is the first step. Everyone is intrigued when they spot the powerful imagery. Curiosity drives them into the practice to find out more. This creates an opportunity for staff to talk about all types of contact lenses, not just Wild Eyes. Secondly, it is essential to hold a small stock of lenses. This allows patients to actually see the product as Wild Eyes are often an impulse purchase.' Wesley Jessen is offering practitioners a 'demo case', which includes a pair of each of the nine designs for &\#163;180. - For more information call customer services on 0870 608 2020.