Window dressing experts share tips at Optrafair London 2014

Two window dressing experts shared their expertise through live tuition at last month’s Optrafair London. Liz Rivers, who has 40 years of window dressing experience, said: ‘You have three seconds to grab the attention of passers-by, so you must aim for maximum impact and ensure the displays are changed regularly – at least once a month.’

She explained how seasonal themes such as gardening items in spring and strawberries during Wimbledon could make an impression. Nicola Lugard-Davies (right), who has trained staff in visual merchandising skills, added: ‘Holiday time can be themed with suitcases and sun-creams, autumn with seasonal foliage, and with books as they remind people that they sometimes need better vision for winter nights of reading.’