WJ adds powers to Precision UV

The PUV lens, which incorporates a UV blocker absorbing up to 90 per cent of harmful rays, is now available from -16.00D to +10.00D, in 0.50D steps. The company states that this is the largest range of powers within the monthly disposable group. It has also developed a new support package to accompany the PUV and Freshlook Enhancer contact lenses. The package includes: professional staff training, a sales aid to explain why thc company believes value-added lenses are worth paying extra for, funding for local advertising, free lens trials and bromides. Andy Cockayne, general manager UK sales and marketing comments, 'There has been an explosion of disposable lenses within the market and many are competing for use in practice solely on price point. We don't believe that this scenario is beneficial to practitioners as the profit margin is very tight for these products and we encourage practices to consider selling value-added lenses to some of their patients.'