There is a great opportunity for increased sales of coloured contact lenses, according to a new survey of 7,000 people. The survey, conducted through women's magazines by Wesley Jessen, found that 67 per cent of respondents had never tried coloured contact lenses but wanted to. However, WJ said the research, taken from responses to reader offers in Cosmopolitan, Elle and New Woman also highlighted areas where the public needed more information. Some readers said they thought the lenses might be too expensive and difficult to wear and look after. Nevertheless, WJ claimed the significant number in the survey who wanted to try coloured lenses was a indication to practitioners that there was a large untapped market which could be exploited. Andy Cockayne, WJ's UK sales and marketing director, said: 'We are very excited about these research findings, particularly the fact that there is still a huge market out there interested in wearing coloured lenses but haven't yet tried them.' WJ is currently advertising its brands in six consumer titles. Specsavers launches flagship Specsavers Opticians has opened a second restyled outlet along the lines of its 'flagship' site in Tottenham Court Road. This time the branch is in Birmingham city centre and has been relocated from the old premises in Corporation Street to the city's New Street area. The outlet has a dedicated contact lens centre on the second floor, linked by an escalator and a lift. It is the second time in weeks one of the 'big four' has opened a flagship outlet in Birmingham. Dollond & Aitchison opened a site in the city earlier this month.