Wolf Eyewear expands the pack

^{Tom Wolfenden}

Wolf Eyewear has acquired economy eyewear brand White Optics as it sought to widen its range of price points available to independent optical practices.

Tom Wolfenden, CEO of Wolf Eyewear, said: ‘Having worked closely with the White Optics team for some time, we are pleased to have completed this deal which will bring them into the Wolf family.

‘Both companies have an excellent fit in terms of culture and products and joining forces means we can now offer frames to suit every budget. It will also safeguard the future of the White Optics brand and enable them to join us on our growth journey.’