Vision companies and eye care professionals embraced World Sight Day 2015 last week by raising awareness of public eye health globally and backing new research in the sector.
During the annual event, held on October 8, optics set out to position blindness and vision impairment as major international public health issues.
French lens firm Essilor Group used its global brand ambassadors, including US actor Kat Graham and Spanish model Nieves Alvarez, to ‘raise the flag for better vision’.
It pointed out that poor vision affected billions globally, with 4.5 billion people needing vision correction but 2.5 billion of them not benefitting from any solution to correct their eyesight.
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