Younger Optics has signed a four-year sponsorship deal with the Association of British Dispensing Optician's College in Godmersham, Kent.
Mike Potter, ABDO College's head of marketing and communication, said it was vital that students were kept abreast of the latest developments in lenses and he was delighted to form a partnership with Younger. 'While students spend time with us at Godmersham, in addition to their required syllabus-related studies, we also subtly expose them to exciting technical and commercial opportunities that are readily available to enable them to generate better quality dispensing.'
Julian Wiles, Younger's sales manager for the UK and Ireland, said the ABDO College was a perfect platform for raising the awareness of its products. 'Their focus on top quality optical education and practical training, their establishment of a new BSc (Hons) course in ophthalmic dispensing and their way of delivering courses via distance learning are a perfect match with our business model.'
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