Zeiss hosts customer UV awareness event

Zeiss celebrated its successful UV awareness campaign with an interactive customer education event this week.

Held in Leadenhall Building, London, on August 28, special guests Dr Pixie McKenna and Boris Dejonckheere as well as Zeiss partners and customers received expert talks on the dangers of UV and the importance of protecting yourself from it.

There were also Zeiss experience areas, which included hands-on interactions for guests about the science behind the UV protection in current lens standards and a virtual reality application that allowed visitors to see what it is like to have cataracts.

Dr McKenna said: ‘It’s important to get across to patients that UV damage to the eyes is cumulative and often irreversible. Chronic conditions are deceptive because they happen very slowly, and patients are unlikely to notice the changes as they happen.’