Zeiss partners with smartphone company

Zeiss has partnered with Chinese company Vivo to develop mobile imaging technology for Vivo’s smartphones and establish a joint research and development programme.

The companies said the collaboration would utilise their respective strengths in optics and smart devices to advance mobile photography technology.

A joint Master Photography campaign would be launched to promote the co-engineered imaging system with the aim of inspiring smartphone users to be creative with the technology.

Joerg Schmitz, head of Zeiss consumer products, said: ‘The partnership between vivo and ZEISS is all about mobile imaging. The breadth of Zeiss’ decades-long expertise with optical technologies and imaging will enabling Vivo to enhance the imaging performance of its flagship smartphones.’