Zippo lighting up this summer

Pennsylvania’s Zippo Manufacturing Co, best known for designing the cult windproof lighters, has entered the affordable eyewear market this summer with a collection of 14 frames.

The new unisex range includes seven sunglasses styles and seven reading glasses. The designs come in a variety of on-trend shapes, bright colours, transparent acetates and prints.

The company said it saw the recognisable brand having an impact in eyewear due to the association of its lighter products in show-business. The launch followed product line extensions into clothing and a fragrance. It will be publicised in a continental marketing campaign.

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