It will come as a shock to some that Optical Express carried out 847 free laser eye surgeries on optical professionals during an offer period late last year.
However, considering there are around 20,000 eye care professionals registered with the General Optical Council, not including students, perhaps the bottom line figure of below 5 per cent is a fairer indication of uptake.
Yet more startling though is the 82.8 per cent who would recommend surgery to their patients. In this way, Optical Express is achieving its goal, set out last August, that 'optometrists, ophthalmologists and dispensing opticians of the future should be fully aware of this popular alternative vision correction solution'.
Aside from the enthusiasm boost, what the multiple really needs is for the message to make its way to patients. After all, this was ultimately an expensive, multimillion pound promotion - with each operation costing at least