A week of news - spotlight on optics

National Eye Health Week 2013 seems to have found an extra gear in comparison to years gone by.

The media exposure and practice interaction can be easily tracked on Twitter under #NEHW, where there is evidence of radio features, live cataract surgery and high street activity.

Both the London Evening Standard and The Guardian ran eight page supplements on the issue of eye care and, as reported in this week's edition, Francesca Marchetti was interviewed by DJ Chris Evans. The interview got off to a difficult start when Marchetti was asked about tennis players getting blinded by the sun when serving, but came through to serve some aces of her own on areas including regular eye exams, laser and cleaning spectacle lenses.