It was the week when the optics' biggest players hit back at findings by consumer watchdog Which? suggesting the profession was performing poorly.
The debate continues to rage on this discussion page hosted by Which? with an anonymous optometrist - in keeping with the secret shopper theme - saying the low NHS fee has driven the race for spectacle sales.
On top of this, the optometrist says high overheads for a high street practice, a crowded marketplace, internet sales and less disposable income means every penny counts at the moment.
But it was how thorough a visit to the optometrist was that Which? flagged up most.
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