Are optical suppliers wasting their money?

I don't believe it... Only 8 per cent of practices stock 3D eyewear we are told (Optician 08.07.11).

We know most of the multiples won't, so taking just 50 per cent away (could be 60 per cent depending on your school of opinion) leaves a more respectable figure of over 16 per cent of the independents stocking 3D.

However, the real concern is learning 42 per cent of those 'E' respondents claimed they were not aware of 3D eyewear availability. Putting aside an Optician leader, two half-page Optician news items, one technical article, a full page advert in Dispensing Optics, a half page in Optometry Today, a total of four and a half pages in Norville News over five months with distribution to 3,000 optical practices (15,000 in total) and still 42 per cent have never heard of 3D! Oh, and six local optical road shows and Optrafair with a giant 3D screen and more!