Summer, sport and sunglasses have always gone together and as the product becomes more technical and the buyers more clued up the sector offers a great opportunity for practices.
There are very few opportunities for eyewear and eye care to take centre stage with consumers but for the last few weeks it has. Tennis, cycling, cricket and golf have dominated our TV screens and technical, fashionable, performance eyewear is often a major feature of the image.
Rodenstock’s tie up with Wimbledon has seen its product on the faces of the officials at the All England Club while the Tour de France has offered the usual showcase for Oakley’s new Jawbreaker, Bolle 6th Sense, Uvex, POC, Rudy Project and Adidas.
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