‘Throw away your contact lenses and save your eyes’ is the kind of headline that has marketing and communications managers waking up in the middle of the night in a cold sweat. But this week that headline wasn’t just a bad dream it was the screamer greeting visitors to the Daily Mail website.
It would be all too easy to launch into a tirade against the Daily Mail but that’s pointless. I would strongly suggest the profession sits up and takes notice when messages like this make it into the mainstream media and look to bringing about change.
That such a headline can make it to one of the most popular news and lifestyle website in the world is unfortunate but some of the blame for its appearance must be the failure on the part of the optical community to get its messages across.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here