Chris Bennett: Changing the way you do business

We’re constantly being told how many hundreds of pounds we can save by switching gas, electricity or broadband suppliers, but how many of us actually do?

Habit is a powerful force, people tend to do things the way they do because they always have, business is no different. The catalyst for change tends to be the arrival of a problem but how much opportunity and money has been lost in the meantime?

Differentiation is widely accepted to be the way forward for practices seeking a niche or looking to raise their reputation, win loyal patients and increase the value and quality of their offering. Supporting the smaller guy against the march of the mega corporations has also captured the zeitgeist