Glaucoma Awareness Week (June 17-23) had a positive ring about it this year, not easy for the leading cause of treatable sight loss in the UK and a condition that affects close to three quarters of a million people.
It’s glaucoma’s title as the leading cause of preventable sight loss that provides a natural link to optometry. The International Glaucoma Association’s ‘Sightseeing or sight loss’ ad campaign put going to the optometrist (optician) front and centre.
The ads are designed to support those taking drops as they jet off on holiday. The supporting website asks, then answers, some simple questions. The website also poses the premise that if your sight is fine why see an optician? Detection of glaucoma is the answer in this case but such a simple, direct message to go to an optician for the general health of your eyes, it’s a good one to hear.
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