Chris Bennett: Make it a week to remember

Once a year an opportunity comes along to showcase optometry on the national stage and this year practices are being urged to take an active role in demonstrating the very best that optics has to offer.

National Eye Health Week starts on September 24 and this year the organisers will be highlighting the importance of regular eye examinations. The emphasis will be on the implications for wider health and the role eye care, through eye examinations, can have on general health and picking up on other conditions.

For seven days media organisations will be assailed by NEHW with reasons why their readers, viewers and listeners should be having regular eye examinations but in today’s dumbed down world messages have to be impactful and short .