Disruptive technology is a phrase to put fear into the heart of anyone who makes a comfortable living from an established and regulated business. But optics is not immune to it.
While practice technology is moving on apace the customer-facing refraction experience has remained largely static. Rumour has it that one early plan for large-scale, high street tele-refraction booths was only halted by the dotcom bubble. Since then, mobile telephony has changed the way the public chooses, and buys, for products and services. The rapid pace of change has even left innovators flat-footed. Until now. In the US, Opernative offers the prospect of prescriptions via smartphone and as InFocus describes the battlelines are currently being drawn.
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