Chris Bennett: OMG!! Marnie take down those misleading ads!

Geordie Shore has passed me by as a reality televisual feast but the show’s Marnie Simpson has certainly given the optical profession something to chew on (In Focus page 6).

Ms Simpson hadn’t been on my social media radar but she has racked up four and a half million millennial followers. Her involvement in contact lens supply, and the social media posts promoting it, have therefore carried a hefty marketing punch. How many impressionable young people were swayed by her gushing online hyperbole is unknown.

I think it’s probably fair to say Ms Simpson hasn’t taken a lead role in the development of ispyeyes and its range of cosmetic contact lenses. Sadly, fame and infamy are inseparable so when a complaint was made to the Advertising Standards Authority about the promotion being provided by the reality TV Geordie it was her face emblazoned across the red tops.