Chris Bennett: Optician thanks everyone who entered the Awards

To all of those people who entered the Awards I would like to extend a massive thank you on behalf of Optician.

The last two weeks has seen a flurry of activity as the entries have been read, digested and ranked. I have lost count of the number of times judge, a winner, or a sponsor has said how much they appreciate Optician hosting the Awards. In a profession where recognition is hard to come by Optician has, for the last 20 years, sought to recognise and reward excellence.

The real power of the event isn’t the celebrity-hosted, glitzy awards presentation, it’s not the Art Deco trophies or even the winners. The power of the Awards rests in the hands of the entrants. The quality and quantity of those submissions is its true power.