Chris Bennett: Technology’s coming whether you like it or not

Is technology the greatest liberator the optical profession has ever seen or the threat to the profession’s very existence?

This is a question that has been echoing around meetings and seminars this autumn. Technology poses an interesting dichotomy for optics and vexes both clinicians and the business-focused members of the profession.

The more white coat orientated optometrists see some refraction automation as technology that will set them free to spend to create a strong relationship with their patient. The more fashion-focused operator is using technology to reach out to the world by building a dream people want to buy into. Conversely technology is encroaching on the optometrist’s role and practices are being hurt by showrooming.