Chris Bennett: The show must go on

After much anticipation, UK optics can finally look forward to a single, unified trade show when 100% Optical throws open its doors at the Excel in London’s Docklands (April 23-25).

Despite finding itself in the busiest international trade show calendar the industry has ever seen, the event has secured around 200 exhibitors from across the sector. 100% Optical has also teamed up with the optical associations to lay on a huge programme of education, lectures and workshops. Add to this the organisers’ ability to bring youth, flair and showbiz to an event and its stacked up to look like a date not to miss.