Chris Bennett: Those Cinderella stylists will go to the ball

Frames and fashion form the theme for the third issue of Optician every month, it’s not something we shout about as loud as we should, but from time to time we are reminded just how important frames on faces are.

It’s undeniable that optical practices make most of their income from selling spectacles to correct people’s vision. It’s funny that we have to be reminded of that fact, but it sometimes feels like the primary function of retail optics, selling specs, has become something of a Cinderella.

The plethora of seminars and conferences which take place every year cover topics from osmolarity to OCT and dry eye to dk/t but how many talk about styling frames and lenses to people’s faces? Finding fashionable spectacles that people want to buy?