Optician looks brighter, cleaner and easier to read this week thanks to a spanking new redesign. Revamping the journal's look was no mean feat. Because our readers rate Optician so highly it was quite a task to find ways to improve it. But improve it we have.
Following a thorough series of reader panel sessions and in-depth interviews we compiled a profile of exactly what our readers, and non-readers, wanted. This has resulted in better design treatment of our traditionally strong clinical and CET articles plus the addition of some new styles, new approaches and new content.
Optician is synonymous with providing the most up-to-date and authoritative news and that will continue. What our research will allow us to do is bring our readers the new sections, customer views, relevant CET and analysis they want.
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