Comment: Laser slip-up

Laser eye surgery advertising came under scrutiny by the Advertising Standards Agency in December with not one but two cases being ruled upon.

That said, there were just three complaints in total, two for a television advertisement for the Optical Express Group that referred to 'from only £395 per eye', a claim that was also repeated on a leaflet, with the complainants objecting that it was misleading as they were quoted much higher prices.

This case was not upheld as data was provided to show that the offer price was available to those with a relatively low prescription and the ASA believed individuals would appreciate the cost depended on their individual prescription.