Optrafair 2011's launch last week coincides with hopes of an optical recovery in 2010. If the recent Opti-Munich show was any indication, those hopes are well-founded but recovery won't happen on its own.
Opti-Munich has dragged itself back from falling exhibitor and visitor numbers and a smaller venue to achieve increases at a difficult economic time (news 22.10.01).
This change of fortune hasn't happened by magic, it has happened because the German system of manual craft promotion agencies have teamed up with the nation's network of regional development councils to promote the optical trade and the exhibition that represents it with a focus.
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