Comment: Quality boosts the bottom line

Surely the time is right to launch an all out assault on the standard lens and educate the public in the ways of good optical products. Figures this week (see news) published by the Ophthalmic Lens Manufacturers', Assemblers' and Distributors' Association will bring a glow to the cheeks, and bank balance, of many in the retail optical and manufacturing sector.

OLMADA reports that sales of high index lenses, anti-reflective coatings, photochromics and progressive lenses are all backing up the documentary information coming out of the market.

Just this week Essilor has reported increased sales on the back of an excellent performance by BBGR's Anateo lens, its high index products, progressives and photochromics. Getting more modern, high-tech optical products on the faces of the British public is the ultimate win-win situation for optics. Customers get better, and arguably safer, vision, retailers get better margins and satisfied and loyal customers while the labs gets some value and a decent product to manufacture.