All is fair in love, war and job applications, an old college friend once said to me shortly before announcing that he had secured the graduate placement we had both been seeking.
It tested, not broke, our friendship butat the time even I had to admit he was probably right. Seeking a job, and looking for staff, is a serious matter and one for which you need to utilise every available information source and trick.
Generations of optometrists and dispensing opticians have grown up knowing that in optics the place to find a new job or advertise for staff is in Optician. Word of mouth remains the most powerful force in employment and Optician, as the professionals' independent friend, remains the trusted source for the most serious professional decision we have to make.
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