Diary of a spectacle designer

Sir David Attenborough has set in motion a global movement which has managed to engage the entire world and yet it has left me wondering how on earth our industry can fit in. I don’t think you need to have seen his Blue Planet II documentary to feel the impact. The shock waves this programme has caused is compelling me and other brands into action.

My wife is German, and recycling has been drilled into her generation for decades. In our household, the culture I grew up with was tantamount to a total disregard of the environment. Over the years, these divergent views have often clashed with my wife’s more enlightened vision. Although I’ve experienced a gentle re-programming at home, it was my business which was the source of much heated debate.