ECPs not easily fooled

There was a blink and you'll miss it moment on Optician Online this morning when the news team briefly released a somewhat misleading story about dissolving sugar contact lenses.

Although it was worth a try it seems the optical profession is not that easy to fool.

Posted for little more than an hour before the noon cut-off for such antics, feedback on social media was charismatically switched on. 'Saw through this one,' one tweeter wrote. 'Handy if you get peckish too,' said another.

Perhaps next year we'll try something a little less far-fetched - so don't say you weren't warned.