Every little helps

The latest move by Tesco is sure to draw some fire from its competitors but have we been living on borrowed time?

 When the universal free eye exam was removed many expected the optical sector to swallow the cost and simply pile the loss onto the price of contact lenses and spectacles. The profession, since then, has been trying to achieve the exact opposite and get the value of the professionals' time valued as a stand alone element of an optometric visit.

Neither side has won in this bizarre tug of war over professional fee vs commercial come on but the move by Tesco has the potential to derail the progress made by those keen to see the professional paid for their time.