From the High Street: Enlightening versus overselling

This month in our practice we are focusing on making the right recommendations to our patients, whether it be optical lenses, frames, contact lenses, eye drops or treatment regimes.

There is often the hurdle to overcome of the perception that there is a fine line between being ‘professional’ and just performing an eye examination or frame and lens measurements and ‘selling’.

Many see selling as a hard path to tread, with the risk of ‘over-selling’, like working in a shoe shop where they always try and sell you the shoe cleaner as you buy the shoes. I find this interesting as I feel that if I don’t talk with the patient in my consulting chair about all that would benefit them then I am not doing my job properly.