High street realities

I suggest that ‘The View from the High Street’ by Simon Dunn of Specsavers, was rather amusing and ironic.

When Specsavers arrived on the optical scene, its implied company name and bold £ signs in its logo were clearly giving a ‘low price’ driven signal as its intended operational ethos. (The bold £ signs have since disappeared from the logo). Of course this new entry hurt many well established, ethical, trusted independent practices; indeed for many it had a dramatic effect.

So, Mr Simon Dunn’s statement ‘Should we be worried by a largely price-driven competitor offering significantly reduced price spectacles?’ (Supermarkets) might be considered as ‘the pot calling the kettle black’?