How do we get the sports eyewear message across?

It's a hobby horse of mine, probably because I realise how great sports eyewear can be and because I value it so much.  I have plenty of stone chips and bramble marks on my eyewear to appreciate the value they provide.

Yet again I have been sent and email extolling the virtues of cycling eyewear .

I am lucky enough to have tried out a whole range of sports eyewear from the cheap and nasty to the excellent.

Once you have cycled in, say, a Rudy Project frame glazed with prescription Drivewear, you are hooked. For changeable light conditions Transitions lenses are a great option in a performance frame such as  an Oakley .