Kids eyecare campaign starts to gain traction

A massive breakthrough in optical communication shas been made. Transitions' Eye Know Eye Care campaign has been picked up by Newsround.

The the Eye Know Eye Care campiagn moving into schools as the new term settles down there has never been a better time to concentrate on kids.

The real question, as posed in an Optician comment a few weeks ago, is whether the profession really wants kids cluttering up the practice at times when they could be seeing private paying adults.