A massive breakthrough in optical communication shas been made. Transitions' Eye Know Eye Care campaign has been picked up by Newsround.
Even though John Craven is now off the scene this is still a hugely influential programme and is sure to have some effect on the market as kids take notice.
The the Eye Know Eye Care campiagn moving into schools as the new term settles down there has never been a better time to concentrate on kids.
The real question, as posed in an Optician comment a few weeks ago, is whether the profession really wants kids cluttering up the practice at times when they could be seeing private paying adults.